Cartier Watches
In 1904, Louis Cartier designed a watch for his friend and client Brazilian Alberto Santos-Dumont, one of the early pioneers of aviation, who complained of the unreliability of pocket watches in flight. Cartier rose to the challenge, designing for him a flat wristwatch with a distinctive square bezel. In fact, it was the first time when Cartier has been credited for creating the first mans wristwatch. The "Santos" was born, although it did not go on sale until 1911. By that date Louis Cartier had begun the exclusive production of the first wristwatches at his establishment in Paris on the Rue de la Paix, helped by Edmond Jaeger. The Santos was promoted to show that the adventurous gentleman was wearing a wristwatch in all elements of his life. |